Rational

Rational

I have created two posters that explore rhetorical approaches to conceptually interpret and communicate the ongoing wage gap between men and women in New Zealand. The posters are designed to create awareness of the topic, the target audience is 20-30 year olds in New Zealand.

Coin Poster

I used pathos, as it incorporates humor in the form of sarcasm and irony of the head line. Logos is used in the body text which shows a fact and where to get further information. Symbolism of gender is used in the colors and penis shape. The shape is made out of fourteen 86 cent coins and the background of 1$ to further support statistics and concepts.

Note Poster

I used pathos again in the headline and clown drawing of Kate Shepard. This does not only make a fool of her but more so of the fact that we are still fighting for equality in a country that is thought to be advanced and proud of it.  I used logos again for further explanation in the body text. Symbolism in the $10 note and graffiti of rebellion and protests.