Rational

Rational

I have created two posters that explore rhetorical approaches to conceptually interpret and communicate the ongoing wage gap between men and women in New Zealand. The posters are designed to create awareness of the topic, the target audience is 20-30 year olds in New Zealand.

Coin Poster

I used pathos, as it incorporates humor in the form of sarcasm and irony of the head line. Logos is used in the body text which shows a fact and where to get further information. Symbolism of gender is used in the colors and penis shape. The shape is made out of fourteen 86 cent coins and the background of 1$ to further support statistics and concepts.

Note Poster

I used pathos again in the headline and clown drawing of Kate Shepard. This does not only make a fool of her but more so of the fact that we are still fighting for equality in a country that is thought to be advanced and proud of it.  I used logos again for further explanation in the body text. Symbolism in the $10 note and graffiti of rebellion and protests.

Final Posters

Coin Poster                                                                                       Note Poster

Week 6.1

Printed both posters as mockups on A2. Both had minor trouble with the font and logos size and layout, fixed issues. Got rid of white dick drawing as it was to much and changed type layout on coin posters.
After todays class i will get it printed, probably on matt, heavy duty paper as i don't want there to be glare if the light hits it..

Week 5.2

Today in class i:

-changed the colour background of the kate shepard poster to blue as it makes type pop. And refined exactly what the body text will be on it.

-Made a plan of some major changes that i want to do for the dots poster. Make my own coin, look at example posters to see what layouts work best.

week 5.1 intern presentation

my posters:

Feedback:

Kate Shepard - easy to understand but fact would help, like aesthetic, symbolises rebellion, defacing  money is illegal, style communicates frustration, emotions. play around with slogan and body text, does is have to be graffiti or can it be elegant to contrast... clarify 8.6

Top 100 - some liked it some didnt, idea not that clear, pink dots are supposed to form dick but not clear, Make illustration clearer, use money overlay to make it clear its about money.

Week 3.3 - 4.1

Been a bit sick and stuck with ideas....

Just been dong more concepts, research, word brainstorms...

narrowed doen idea:

Aim: Creating awarness of gender pay gap issue.

Concept: Wasting womens ability, undervalued, overlooked, under appreciated, belittled.

4.2

Showed some ideas, struggling a bit...

After feedback:

kate sheppard idea good, but play around with scale and mediums and layer, overlays, textures,

mosaic idea good but simplify? try other ways out..

lots of idea making to go

week 3.1 intern presentation

Here are my poster ideas

Feedback:

Kate Shepard poster idea strong but maybe crop in? use slogan, experiment with textures of paint+ bank note...

It pays to have a dick poster good slogan maybe combine with asset liability idea..Jennifer Lawrence is to rich the represent the idea, shock factor is good

Shoe and gun poster, gun can symbolise violence, good play on words.

skeleton poster, idea not clear, slogan not very strong, skeleton symbolises death

week2.2

What i did:

• Decided on a topic: Wage gap between men and women.
• Started creating more thumbnails on the topic. 
• researched stats and wording associated with the topic.
• researches posters i like.

To do:

• Intern presentation next week 4x A3 concepts 
• More research 

Week 2.1

I can't decide on a topic so i decided to sketch lots of different thumbnails of different topics and do some on photoshope, hopefully that will help me narrow it down.

Week 1

What we did this week: (See workbook for details)

• This week we brainstormed The broad topic of "inequality in NZ". 
• In our table groups we brainstormed inequality in "Education" specifically. 
• We had a big group discussion on all the topics.
• I read the "inequality debate by Max Rashbrooke"
• We analysed example posters "Set A" in our table group.
• I also pulled by favourite posters from the two lectures and resources they gave me to analyse further.
• Looked at the F.D.P's.
• Looked at key terms.

Topics that sparked my interest from the research:

• Stereotypical jobs for genders: Lack of encouragement to study certain fields, income difference, trouble with finding employment, hard to be accepted. eg. girls get encouraged to study things like nursing, teaching, child care, and thing to do with nurturing. Boys are often pushed to pursue trades, accounting, science, computer stuff. 
• Minimum Wage compared to living wage: Fulfillment of life rather than merely surviving, living up to potential.
• "If your not part of the solution your part of the problem": passive doesn't help, speak up, ignorance by the rich, lack of empathy and understanding.
• Animals: Pretty ones get adopted, old ones don't, to many get breed, bad conditions and fighting dogs, breed stereotypes.

From the posters i collected, i really enjoyed the ones that had raw mark making (expression of feelings, creates emotion, honesty) and the ones with graphic/striking photography.